
The science and research behind ProActiveTx
ThirdAgeTx is founded on research, and this has been 30 years in the making. We combine clinical expertise with leading edge science to generate scalable solutions. These have been proven to optimise mental health and to generate return on investment. The research provenance of our services is second to none. We are unapologetically evidence based and cost-effective. We continually evolve and develop our services to 'keep ahead of the curve'. Find out more about our science and how we innovate.
The science and research behind ProActiveTx
Designed in the Behavioural Therapeutics Lab
The founders of ProActiveTx are Professors based at the University of York’s Behavioural Therapeutics Lab. They have secured over £60m of funding to develop the interventions that underpin the ProActiveTx services. Find out more about the work of the BTxLab here.

Built on partnerships
We are scientists. We do our best science when we work in partnership with people who have direct experience of mental ill health and with organisations that want to make a difference. Our flagship partnership with MOVEMBER is built on trust, co-production and an ambition to make a positive difference in the world.

Featured in NICE Guidelines
The behavioural science that underpins our services is recommended by the National Institute for Health and Social Care [NICE]. The clinical and economic evidence that we produce sits at the centre of guidelines around the world.

Published in the world’s leading academic journals
Our clinical trials, meta-analyses and economic studies are widely cited and recognised around the world. We publish our research in some the most prestigious and impactful academic journals. In 2024 the work of our co-founder Professor Simon Gilbody was recognised by Clarivate. He is among the top 1% if most highly cited scientists in the world. Together, the ProActive founders have published over 400 peer reviewed scientific papers.

Tested in the NHS and its Health Innovation ecosystem
ProActiveTx founders include senior NHS clinicians and our solutions have been road tested in large clinical trials undertaken in NHS services. We are proud to innovate in the NHS’ unique health-knowledge ecosystem. We work in partnership with the NHS’ Health Innovation Network. Our research is conducted to the highest standards of clinical safety and governance.

Optimised by AI
Our clinical trials are some of the largest ever undertaken. We track the outcomes of our services for every client to help us learn what works. This allows us to optimise the services we offer. We are experts in the application of AI and machine learning for psychological therapies. Our data-driven insights ensure we deliver personalised and optimised care for you and your organisation.
